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Not only LEGO!More Top Building Brick Toys Brand!



When it comes to building blocks, many people know the brand Lego. But apart from LEGO, there are many other brands in the Chinese wholesale toy market that are favored by overseas buyers. And, many well-known block brands are actually mostly made in China.


If you're a product or sourcing manager, then you don't want to miss what this article has to say!


#1  Lego


The LEGO Group is now the fourth-largest toy manufacturer in the world. Around 150 designers from 18 countries create different components for all Lego lines, which are sold in more than 130 countries.


Lego started making plastic toys in 1947 and was the first company in Denmark to use plastic injection molding machines. By 1951, plastic toys accounted for half of the company's toy exports. The company continued to improve its designs between 1949 and 1958, but the basic building blocks have remained the same since 1958.


Lego blocks are now popular worldwide, with a market in over 130 countries. It is estimated that there are more than 300 million children who own Lego blocks. Today, LEGO is also working towards computer games to maintain its position as a giant in toy manufacturing, and its subject matter is still the aspect of toy blocks that they are best at. There is a range of LEGO games for both men and women, young and old, and they are bound to find something in them that they have experienced, or have not experienced.


#2  MEGA Blocks


MEGA Bloks, or Mego as some players call it, is the largest toy company in Canada. Although the toys are in various categories, their main focus is still on blocks, and MEGA Bloks has been dedicated to making a series of puzzle toys that can be accepted and loved by players. It has launched several series of building block products such as Halo, COD Call of Duty, World of Warcraft, and Gundam. Mega block blocks are compatible with lego and have created many of their special bricks. Its figures have a highly movable design and have better movability than Lego block figures. Megablock is not cheap, and the quality of the bricks is not only far inferior to LEGO but has even been surpassed by several domestic block brands.




Magformers, the originator of 3D magnetic toys originating from the USA. It overturns the 2D to 3D spatial thinking, covers toys, games, and entertainment, is the first to advocate the building of emotions in real social interaction, and is a thoughtful toy for self-growth. As a Fun-Edu that combines play and learning, McGuffin is a fun and entertaining way to experience the joy of intellectual growth, providing children with the opportunity to develop their potential and creativity. OPPENHEIM TOY PORTFOLIO AWARD Established in 1989, the OPPENHEIM TOY PORTFOLIO AWARD is an independent children's consumer review media award that has become an industry benchmark. The American Oppenheim Platinum Award has been called the "Oscars of the toy world" and has been won by MacGyver for several years.


#4  HABA


Founded in 1938, HABA has been designing and producing educational toys for children's physical, mental and intellectual development since then. The HABA brand has a large physical test shop in Germany, and online products are sold in 29 EU countries, with a large daily order volume. The design concept that brings together wisdom, the way materials are selected in response to the concept of environmental protection, and the rounded and diamond-free production have gained various international quality recognitions and are loved by major consumers.


#5  MelissaDoug


With over 2,000 innovative products to meet the needs of children of all ages, Melissa & Doug has been an early learning toy that has been a hit with weekly magazines and TV shows across the US and has been a sales success. Melissa&Doug is a great addition to the building block world, not only in terms of shape but also in terms of price.


#6  B.Toys


B.Toys is a toy giant that has been dominant in North America for over forty years and comes with a history of over one hundred years. Irregular bristle blocks, drug-resistant soft blocks, and embossed pattern blocks are all unique icons created by B.Toys, and it has always been B. Toys' style stimulates children's endless play and creativity from the product. b.toys uses fancy designs to let children use their creativity and aesthetic abilities.



#7  Wooden Playhouse


After 44 years, Wooden Toys has become one of the largest and fastest-growing wooden toy boutique systems in China. With more than 40 different styles and nearly 1,000 toys for all ages, Wooden Playhouse takes care of the different needs of babies at every stage of their development, while also taking into account the physical and mental pleasure of adults. Today, Wooden Play is a professional production and sales company specializing in wooden products, toys, games, and gifts for the Greater China and Asia Pacific markets, with the following brands: "BENHO", "IWOOD", "And LOG and they are also the distributors of many famous wooden game brands worldwide.


#8  Bangbao


Guangdong Bangbao Educational Toys Co. was founded in 2003, located in Shantou City (Guangdong Province), is a high-tech enterprise specializing in the research and development, production, sales, and service of plastic educational building blocks educational toys, and precision non-metallic molds a whole, the company uses the cultural characteristics and educational functions of educational building blocks, is committed to the research and development of educational building blocks products, creating suitable for different age groups building blocks creator educational toys products, and become a pioneer in the field of STEAM education and creator education in China.


#9  COGO


COGO is a brand of Guangdong Xiaobailong Animation Culture Co. The company is located in Shantou (Guangdong Province) and has been dedicated to researching educational toys for children, with puzzle blocks as the leading product. Their products have passed many tests such as ISO9001-2000, CCC, and EN71.


If you're interested in any of these building block brands and want to source them, but don't know where to go? ESSACHINA works with many well-known block manufacturers and there is a wide range of blocks that can be customized. ESSACHINA can also help you find the right supplier for you! If you want to know more details, please click here: https://www.essachina.com/toys